Our packaging concept
Colourful with a silvery shine, flexible but sturdy – that’s the Capri-Sun drink pouch. Capri-Sun and its unique drink pouch are inseparable. Ever since day one, clever packaging concepts have been our trademark. Our driver for innovation has always been the question: Can we do it better? Because packaging is so important to us, we’ve put a lot of effort into its perfection:
An orange straw as the key to success
Everything began with the small Capri-Sun drink pouch. The beverage in the stand-up pouch with the orange straw is a whole lot of fun to drink. Which kid hasn’t drunk the last drop with a loud slurping sound and then blown up the pouch and popped it – because it was fun?
Great taste is ours
The secret of our light and flexible but very stable pouch is the super-robust laminated foil made of three ultra-thin foil layers. These preserve the taste and freshness like an impenetrable shield.
None is better
The outer foil, weighing less than 0.6 grams, is resistant to scratches, tears, light and other outside influences. The Capri-Sun pouch passes our personal rucksack test with flying color! The middle layer is made of shiny aluminium and a mere eight micrometres thick! Imagine: it takes 125 of these foil layers on top of each other to achieve a thickness of just one millimeter. That’s what we call thin! The polyethylene layer on the inside of the pouch protects the famous Capri-Sun taste. An absolute lightweight at just 2.39 grams that will never weight you down.
We put Capri-Sun into the pouches by ourselves
To make sure everything goes according to our expectations, we package all Capri-Sun products using own advanced machinery. Capri-Sun is unique in that we develop every step in our production systems ourselves.
In outer space
In the year 2009, we developed a drink pouch for real astronauts. Since 2010, these pouches – optimised for use in outer space for the European Space Administration (ESA) – have been in use at the International Space Station (ISS). If that isn’t cool …
A step ahead on earth
A small step for us – a bigger step for sustainability. For the production of the FRUIT SNACK snack pack, we use renewable raw materials. This is a packaging concept with a future, and one that is looking to develop further.
The Small Ones
Naturally fun!
The original: the 200 ml pouch with drinking straw offers just the right-sized portion of refreshment after exercise and physical activity. - Lighter than a sheet of paper - Totally flexible - Super-easy opening for no-mess enjoyment
The Tall Ones
The sun shines with every twist of the cap
For anyone who is frequently on tour. Just twist open, take a sip and close again. - Fits perfectly in the hand - Resealable thanks to the twist-off cap